Imagine, purely as an illustration, an agency in Manchester sending a client the monthly Google profile report. The client forwards it to a business partner with a single question: whose tool is this? Nothing in the work was wrong, yet the first impression went to the software rather than the agency.
White-labelling is often described as swapping a logo. In practice it covers three things: what the client sees, what your team controls, and what you can prove month after month. This guide takes each in turn, using what LocalEdge Agency documents on its product page and flagging what to verify plan by plan.
Three white-label assumptions worth testing
A logo on the report is the whole job
The logo is the smallest part. According to the product page, PDF reports in your agency’s colours and logo also carry a cover page, score-evolution charts and an AVI summary. Sections are configurable (score, keywords, heatmap, competitors, Guardian), there is a preview before sending, and reports can be generated in six languages, including the client’s.
White-label comes with every plan
The product page does not let you assume that. It does list agency branding elements: the agency’s logo, name and tagline on client dashboards, and a custom domain on request. Which of these apply depends on the plan you choose, so check the plan page on the day you decide.
A tool replaces the monthly conversation
A report supports the conversation; it does not stand in for it. The product page presents monthly reports as a concrete service to bill every month, and says nothing about review calls, which are a working method rather than a feature. For what to put in the pack, see our guide to the monthly GBP client report for UK agencies.
For the wider picture on running client profiles, read our complete guide to managing Google Business Profile clients in the UK.
Setting up a branded offer in five steps
- Scope. Write down what the package covers: profile management, reviews, posts, reporting. A written scope heads off out-of-scope requests later in the year.
- Import and switch. LocalEdge Agency imports clients through Google OAuth and lets you move from one profile to another in one click from the fleet dashboard.
- Roles. Sub-accounts and collaborators get permissions per client, and a shared credit pool is split across clients.
- Baseline. Record each profile’s GBP Score, then run a heatmap scan: a grid of up to 21×21 points and up to 5 keywords per scan, schedulable daily, weekly or monthly. Explore the LocalEdge agency scan to frame the measurement.
- Protection. Guardian, an optional add-on, checks the profile every hour and alerts you within the hour, with a suspension alert and a fleet cockpit.
For a single business rather than a portfolio, LocalEdge Solo for one profile is a one-time payment. A client-by-client rollout is covered in our step-by-step UK client onboarding guide.
Proof across the year
A branded offer holds up when the proof keeps arriving. LocalEdge Agency sends a fleet summary by email every Monday, calculates a Fleet Health Score from 0 to 100 and a Fleet Growth Index with a drop alert, and flags urgent clients across the fleet through AVI. That tracking serves your own planning; the report serves the client conversation.
Pricing: no target figure here, and why
A monthly revenue target for a given number of clients is a business-plan assumption, not a product fact, and it depends on your scope, your local market and your costs. This guide therefore gives no figure. If you are building the price, start from our guide to GBP management pricing for UK agencies, and split the offer into set-up, monthly management and reporting.
Before you pitch the first client
- scope written on one page
- brand elements checked against the plan page
- clients imported and roles set
- baseline GBP Score and scan recorded
- report configured, previewed and set to the right language
Next step: pick one client profile and check its GBP Score with LocalEdge Lite, free and with no card required.
