LocalEdge, Privacy Policy

Last updated: September 2026

Advantage Synergies LLP, 3rd Floor Suite, 207 Regent Street, London, England, W1B 3HH, United Kingdom (Companies House No. OC444202)

1. Who We Are

LocalEdge is operated by Advantage Synergies LLP, a limited liability partnership registered in England and Wales (Companies House No. OC444202), with registered office at 3rd Floor Suite, 207 Regent Street, London, W1B 3HH, United Kingdom. Contact: contact@avision.org.

2. Data We Collect

We collect the following data when you use LocalEdge: name, email address, and billing details provided during registration; Google Business Profile data (business name, address, reviews, performance metrics) accessed via the Google Business Profile API upon your explicit authorisation; usage data including login timestamps and feature interactions.

3. How We Use Your Data

Your data is used solely to provide and improve the LocalEdge service: account management and authentication; delivering Google Business Profile management features; sending transactional emails (welcome, alerts, weekly reports); processing payments via Stripe or Paddle; complying with legal obligations.

4. Google API Data

LocalEdge accesses your Google Business Profile data exclusively through the official Google Business Profile API, using the business.manage scope you authorise. We do not sell, share, or use this data for advertising purposes. Google API data is used only to provide the features you request and is not retained beyond what is necessary for service delivery.

5. Data Sharing

We do not sell your personal data. We share data only with trusted sub-processors necessary to deliver the service: Stripe and Paddle (payment processing), Brevo (transactional email), Hetzner (hosting), Google (API access). All sub-processors are bound by appropriate data processing agreements.

6. Data Retention

We retain your account data for as long as your account is active. Upon account deletion, personal data is deleted within 30 days, except where retention is required by law (e.g. billing records for 7 years under UK tax law).

7. Your Rights

Under UK GDPR and EU GDPR, you have the right to: access your personal data; request correction or deletion; object to or restrict processing; request data portability; withdraw consent at any time. To exercise these rights, contact us at contact@avision.org.

8. Cookies

LocalEdge uses strictly necessary session cookies for authentication and security. No third-party advertising or tracking cookies are used. You may manage cookie preferences through your browser settings.

9. Security

We implement appropriate technical and organisational measures to protect your data, including HTTPS encryption, access controls, and regular security reviews. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

10. Contact and Complaints

For any privacy-related question, contact us at contact@avision.org. If you are dissatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or your local EU supervisory authority.