Last updated: October 2026
Advantage Synergies LLP, 3rd Floor Suite, 207 Regent Street, London, England, W1B 3HH, United Kingdom (Companies House No. OC444202)
LocalEdge is operated by Advantage Synergies LLP, a limited liability partnership registered in England and Wales (Companies House No. OC444202), with registered office at 3rd Floor Suite, 207 Regent Street, London, W1B 3HH, United Kingdom. Contact: contact@avision.org.
We collect the following data when you use LocalEdge: your name and email address, and billing details if you buy credits or upgrade; Google Business Profile data (business name, address, reviews, performance metrics) accessed through the Google Business Profile API with your explicit authorisation; a copy of reviews that Google later removes from your profile (review identifier, author name, rating, text, dates and your reply), which we keep so that you can ask Google to restore a removed review; the content you create in LocalEdge, such as post drafts, photos and review replies; your conversations with AVI and the profile context AVI uses to keep its suggestions relevant; and usage data such as login times and feature interactions.
Your data is used only to provide and improve the LocalEdge service: managing your account and signing you in; delivering Google Business Profile management features; generating suggestions with AVI; sending service emails (welcome messages, alerts, reports) and, if you enable them, push notifications; processing payments if you buy credits or upgrade; and meeting our legal obligations.
LocalEdge accesses your Google Business Profile data only through the official Google Business Profile API, using the business.manage permission you authorise, together with your basic account identity (email address and name). We do not sell this data or use it for advertising. Google API data is used only to provide the features you request. How LocalEdge uses AI with that data is described in the AI features section. Nothing is published or sent to Google on your behalf until you take an explicit action.
We do not sell your personal data. We share data only with the service providers needed to deliver the service, who are bound by appropriate data processing agreements: Stripe (payment processing; for customers in Turkey, Paddle), Brevo (transactional email), Hetzner (hosting, servers in Germany), Google (access to the Business Profile API and the Gemini AI models) and OpenRouter, Inc., a third-party AI routing service in the United States, which passes AI requests to the model provider (see the AI features section). A list of the individual providers is available on request at contact@avision.org, subject to confidentiality terms. Our Data Processing Agreement sets out how we process data on your behalf: https://avision.org/localedge-dpa/.
AVI, our assistant, relies on Google Gemini models. When you ask for a suggestion, for example a draft reply to a review, the relevant content is sent for that request to the AI service: the text of the review (shortened if it is very long), the first name of the reviewer when it can be identified, and the business name and category. If you chat with AVI, the context sent may also include a short excerpt (about 100 characters) of your latest review, without the name of its author. Nothing is sent to the AI service when you simply open the dashboard. Requests go through OpenRouter, Inc., a third-party AI routing service in the United States, and are configured to reach only model providers that, according to the routing service's published policies, do not collect request data. We do not train or fine-tune AI models on your data. We do not filter review text for sensitive information before it is sent, and nothing generated by AVI is published on your behalf without an action from you. AVI keeps your conversation history and basic profile context in your account so that its suggestions stay relevant.
Your data is stored on servers in Germany. Content sent for AI suggestions may be processed outside the United Kingdom and the European Economic Area, including in the United States. Where personal data is transferred outside the United Kingdom, we ensure that the safeguards required by data protection law are in place, such as standard contractual clauses and the UK Addendum.
We retain your account data for as long as your account is active. When you close your account, your access is switched off and your Google access tokens are removed immediately. You can then ask us to delete your personal data, which we do from our live systems within 30 days of your request, except where the law requires us to keep it. This covers your profile and account details, the reviews we hold for you and the copy of removed reviews, your AVI conversations, posts, photos and other content, alerts and history, notification tokens, and your user account. It does not cover billing and consent records, which we must keep, or copies in backups, server logs and the services described in the AI features section, which apply their own retention. Backups are used only for disaster recovery and are overwritten on rolling cycles of up to about three months, so deleted data is gone from all backups within about four months of your request. Server logs may contain internal profile identifiers but not the text of reviews, and are kept for a limited period, generally up to about five weeks. Billing records are kept for the period required by the tax law that applies to the invoice: 6 years for UK invoices and 7 years for other customers, or longer where local law requires.
Under UK GDPR and EU GDPR, you have the right to: access your personal data; request correction or deletion; object to or restrict processing; request data portability; withdraw consent at any time. To exercise these rights, contact us at contact@avision.org.
LocalEdge uses strictly necessary cookies for signing in and security, and a cookie that remembers your region. We do not use advertising or tracking cookies. You can manage cookies through your browser settings.
We protect your data with measures including encrypted connections (HTTPS) and access controls. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
For any privacy-related question, contact us at contact@avision.org. If you are dissatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or your local EU supervisory authority.